Links from other websites are one of the strongest trust signals in search, and also the easiest to abuse. This policy explains how we choose, review and report link placements so you know exactly what you are paying for.
Our principles
- Relevance first. A placement must make sense for your industry and audience.
- Quality over volume. We would rather secure fewer, better placements. We do not sell links by volume.
- Human review. A person reviews every prospective placement before it is approved. Automated lists are a starting point, never the decision.
- Transparency. You receive the live URL and the context for every placement.
What we review before approving a site
- Topical fit with your business and the page being linked to
- Evidence that real people read the site (genuine content, an identifiable publisher)
- Editorial context: the link should read naturally within useful content
- Fit with the rest of your link profile
- Signs the site exists mainly to sell links, which disqualify it
What we do not do
- Private blog networks, link farms or automatically generated sites
- Hidden links, comment or forum spam, or irrelevant directory blasts
- Bulk link packages sold on volume
Paid and sponsored links
Some placements involve costs, such as publisher fees. Where a link is paid or otherwise compensated, we follow Google’s guidance on qualifying outbound links, which recommends marking paid links with rel="sponsored", and any disclosure rules the publisher requires. Your reporting identifies which placements are sponsored so you can see the full picture.
Reporting
For every completed placement you receive the live URL, the date, the page it points to and why the site was chosen. See Authority & Backlinks for the service itself, or our process for how engagements run.